Build familiarity before just reaching out. Instead of giving up, look for ways to grab the attention of your targets and stand out from the hundreds of other emails they are receiving each day.ĭon’t just approach your targets with requests, instead: It’s easy to get discouraged when outreach emails go ignored. Spend time establishing those long-term and extremely valuable relationships with industry influencers, site owners/managers, editors, and authors. Are any of these site business listings or review sites? Disclaimer: Although some of these may be nofollowed links and not directly beneficial from an SEO perspective, it’s still important for getting your brand found. Are any of these site (showing up in top Google results) publications that present an opportunity for link building?. Where are these sites getting links from?. What sites are showing up in top Google search results around your priority terms? Note: These will likely be different from your direct competitors. With that said, it may come as no surprise that keyword research and SERP analysis is key when it comes to link building target identification as well.Ĭonsiderations when conducting your keyword and SERP analysis: Can any of these findings be applied to your existing tactics?Īll SEO roads lead back to keyword research. What tactics are being executed in order to do this?. What publications are linking to competitors’ sites?. Where are your competitors getting links from?. Things to consider as part of your competitive analysis: Too often people look to develop off-site website initiatives (i.e., link building) before optimizing on-site.įind link building opportunities that are worth pursuing in both the short-term and long term by doing a thorough competitive analysis. Site owners and managers have no shortage of information to leverage and link to, so you must offer something unique and, simply put, better. In today’s exceptionally competitive search landscape, SEO pros can no longer get away with generating links from mediocre content. This includes how-to/user guides, tools, eBooks, whitepapers, FAQ material, infographics, and other multimedia collateral. Other strategic resources: Share premium assets that assist your audiences in their daily responsibilities and help combat common challenges. What common questions are your customers/prospects asking? Do the research to get them the answers they are looking for and break it down in an easily digestible way. 
Research and reports: I’ve consistently found research, data and statistics-oriented content outperforming other types.This also presents the opportunity to reach out to them directly and encourage shares with their new and highly targeted audiences. Influencer-based content: Create content centered around industry influencers and experts that share exclusive insights, perspectives, and opinions.These all present the opportunity to generate links back to your website organically, or by reaching out about a link. Creating link-worthy content will help offer valuable information to your readers, reach and engage key targets, and strengthen your authority in the eyes of Google and users.Īssets include everything from articles to products and services pages, research and data, and even the people who work for your organization.
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